Privacy Policy(Versions prior to 1.4.1)

Last Modified: December 10, 2025

heeaene (hereinafter referred to as the "App Provider") values the user's personal information and complies with relevant laws and regulations, including the "Personal Information Protection Act." This Privacy Policy applies to the 'Merge Fish : Idle Aquarium' (hereinafter referred to as the "App") service.

Article 1 (Purpose of Processing Personal Information)

The App Provider processes personal information for the following purposes. The processed personal information will not be used for any purpose other than the following, and prior consent will be sought if the purpose of use changes.

Provision of Customized Advertising: Behavioral information is used to provide customized advertisements that match the user's interests through third-party advertising partners when using free services within the App.
Service Improvement and Statistical Analysis: De-identified information is used for statistical analysis purposes to improve service stability, understand usage status, and provide better services.

Article 2 (Items and Method of Collection of Personal Information)

1. No Personal Information Directly Collected or Stored by the App Provider:

This App does not require membership registration. The App Provider does not directly collect or store on servers any information that can identify an individual, such as the user's name, email address, or phone number.

Payment Information: All payment processing and storage of payment information (credit card info, account info, etc.) generated during In-App Purchases are handled entirely through the payment systems of the platform providers (Google Play Store, Apple App Store). The App Provider does not directly collect or store any payment information or receipt data on separate servers.
Game Data: All data, including game progress, obtained currency (coins, tickets), and item status, is stored only locally on the user's device. When the App is deleted, this data is destroyed together and cannot be recovered.

2. Information Automatically Collected During Service Use (Behavioral Information):

Although the App Provider does not collect personal information, the following de-identified information may be automatically collected through third-party partners (SDKs) for the purpose of providing in-app advertisements (AdMob) and analyzing service usage (Firebase).

Collected Items: Advertising Identifier (ADID/IDFA), Cookies, Device Information (Model, OS version, Language settings), IP Address, Approximate Location Data, etc.
Collection Method: Automatically collected through the SDK of third-party partners when running or using the App.

Article 3 (Provision of Personal Information to Third Parties)

In principle, the App Provider does not provide the user's personal information to third parties. However, de-identified behavioral information is provided to trusted partners for service provision as follows.

Recipient	Purpose of Provision	Provided Items	Retention and Usage Period
Google (AdMob)	Provision of customized ads and measurement of ad performance	Advertising Identifier (ADID/IDFA), Cookies, and other behavioral information in Article 2, Paragraph 2	Subject to each partner's Privacy Policy
Google (Firebase Analytics)	Statistics on service usage, analysis, and service improvement	Advertising Identifier, Service usage records, and other behavioral information in Article 2, Paragraph 2	Subject to each partner's Privacy Policy

Article 1 (Purpose of Processing Personal Information)

Article 2 (Items and Method of Collection of Personal Information)

1. No Personal Information Directly Collected or Stored by the App Provider:

2. Information Automatically Collected During Service Use (Behavioral Information):

Article 3 (Provision of Personal Information to Third Parties)

Article 4 (Period of Processing and Retention of Personal Information)